How Viral Marketing Works For YOU…
You have a website and want to make some money… and the way you are going to achieve that is through Viral Marketing. Why is it called “viral”? It is viral because your website spreads through your advertisements or promotions like a virus would spread in a kindergarten class full of runny nose kids. You are going to use this method to replicate your efforts without a lot of work on your part all across the Internet.
The reason you hear so much about viral marketing is because IT WORKS!
This method is based on the need to spread good news with friends, family, and coworkers. You are going to create a Viral Marketing campaign that is going to be the talk of the web, you are going to create and offer something that will be passed along.
How many times have you received an email that you just had to pass along to your friends? I know I have tried not to pass stuff on… you know… spamming, but there are some emails that really hit me some way or another, they get my attention and I want to share it. This is Viral Marketing and is so easy to do… you just need to offer something of value, along with your web address, name and company logo or brand.
When you forward an email, you forward your email address and website address. You will be creating your own brand, you will be gaining recognition and eventually trust and respect. You also portray a human side of yourself and your company… send something funny, send a great picture, let them know you are just like they are, and someone they would want to do business with.
You may have an ebook, which by the way is a great way to begin your Viral Marketing campaign. You will want to offer this ebook for free, giving some great information and have your website address on every page, in a way that catches their eye as they read.
When visitors come to your website, encourage them to download your ebook, share it with their friends, they will see your generosity as a big plus and will watch to see if you are offering anything else in the future… your name will be embedded in their mind as someone who gave them something… not asking for anything in return. As you are giving, they are sharing your information for you, therefore, spreading the virus.
Ebooks aren’t the only product you can offer, you can have freebies, games, some cool contests, etc…. maybe you have a mug or t-shirt with your company logo, you will be giving a prize along with some live advertisement. If you can have some fun on your site, you can bet they will be back and spread the word.
You want to build traffic to your site? A good Viral Marketing campaign is the way to go. Once you get it set up, which is the hardest part, the rest is easy… you just keep the traffic flowing, and you will watch it grow leaps and bounds. If you notice the traffic slowing down, then you know to offer another prize, ebook, articles, etc… give them a reason to come back.
As long as your readers are entertained and/or informed, they will keep coming back to your website. You will become part of the social networking sites, you will be shown on others blogs and websites, and Internet forums. You need to realize something, you are not only building more traffic, but you are creating more and more back-links to your site. You are creating a perfect blueprint for a successful online business. You get it started, then the rest happens for free, you are being advertised more and more by the public, not just today, next week, but for years to come.
‘Whatever the mind can conceive and believe… it can achieve.’
Napoleon Hill, Think & Grow Rich
To your success,
Frank Bauer
