I’ve been asked why I haven’t sent out anything about Russell Brunson’s latest “IM-Myth” report. Well, there are several factors. I really think that Russell has done a clever promotion stunt by getting others to promote his report. Of course, marketers are getting the $1 per download and the $0.50 on the second tier.
That’s nothing new…
But what are they losing out on? If you have read the report, you will know that it is all about integrating offline marketing into your marketing mix. And he has found a Mr. X who has taught him all of the “secrets” about doing offline promotions – and he’s recorded it. This recording and probably some additional PDFs will be sold as a new product on Oct. 9th and be called “The 12 Month Internet Millionaire”.
So basically, here’s what happened: Potential affiliates have sent thousands and thousands of leads to Russell’s list. Instead of having to pay a lot of affiliates and JV partners 50-60% of the commissions for his upcoming product, he can now send his new subscribers a direct email and get 100% of the sale. In other words, most likely by the end of the month, he will have made much more money from his own sales than what he will have to pay in lead commissions.
I do not doubt the effectivity of these offline techniques – that’s not the point. The point is that the report is not rebrandable. Meaning, marketers are sending their leads for $1 a pop when they could have made more in commissions on the sales of the product itself. I don’t know what the price will be but I guess, it’s going to be at least $197.
Moreover, personally I have not gone online to do offline promotions. Since I am located in Europe, it would be kind of difficult to organize offline promotions in the US, anyway. It’s simply of no use to me – I don’t have the right kind of connections to be able to make use of it. The other point is that it could be too expensive for Internet marketers who haven’t had their “breakthrough”, yet.
Offline campaigns can cost a lot of money and you can’t be certain that you will be making your money back or even make a profit. Even for experienced marketers this doesn’t always work. If you have some spare money left that you can spend on a lot of testing then go ahead and do it. In this case, you should also be buying Russell’s product. Of course, I don’t want to stop you from doing that. I know that Russell’s products are top notch.
Offline marketing is just not my kind of thing…
I am so thankful for your honesty in talking about “IM-MYTH”, which it is. I’ve only been marketing for about 3 years and this promotion and the ring of “hype, smoke and mirrors” to me. I thought the same as you about losing the ‘real’ commissions and taking pittance in lieu of. Thanks again for the opportunity to speak out.