In the European Union (EU), the promotion of medicinal products is governed by advertising laws and regulations. Particularly, the Directive 2001/83/EC of â€˜the European Parliament and of the Council of 6 November 2001, on the Community code relating to medicinal products for human use,â€™ establishes the European Regulatory framework, which contains articles dedicated to promotional activities and advertising of medicinal products. As multinational pharma and biotech companies prepare to introduce new drugs in Europe after the marketing authorizations have been granted, promotional activities are undoubtedly an important component of manufacturersâ€™ business strategies. However, such promotions must adhere to the laws governing pharmaceutical advertising enforced by European and/or national authorities.
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Highlights of the Self-Testing Provision for Medical Devices in China