Any x by y matrix plan has one big risk... but also one big
The biggest risk: People in your downline might think they don't
have to promote and just wait for your spillover.
The biggest advantage: Still, it's a great way to build a deep
team quick... if you and the people in your team understand that
they shouldn't just sit and wait for it to happen.
The following 3 steps you need to follow and teach to build a
1. Find 2 people... It doesn't really matter if it's e.g. a 2x15
forced matrix or wider. If the matrix is wider than 2, or
even unlimited wide, I recommend to start with 2 and then go
wider when your team has been fully build at least 4 levels
2. Next build a relationship with them, teach them this 3 easy
steps and motivate them until they find 2 people on their
3. Then motivate your 2 people to motivate their 2 people to
also find 2 people ... etc.
I believe this is a much better way to build a successful team.
And not to mass promote and hope that a few in the masses you
sponsor build a team on their own... but instead motivate to
motivate to build the team... all the way down.
If you mass promote... you might be able to initially build a
big downline... but since there will be no relationship, it will
fall apart fast as well.
If you or somebody in your team has a big list of people to
email to, then you or those people could send a message to all,
telling them that you are looking for 2 leaders only. Ask them
to email you back and tell you "why" you should choose them.
Then pick the 2 best ones... and move one with step 2 above.
Also if a downline member is struggling... and no matter how
hard he or she tries, he or she is not able to find two on their
own... e.g. due to lack of people he or she knows... then you
could do such a mailing on their behalf.
The primary approach that works best is to talk via chat first
with the people you know already. Those, that we already have a
If that doesn't generate your 2 leaders... then you could use
the mailing approach looking for two leaders as I described
But what should you tell people during the chat or in the email
message you write to find your two leaders?
This is the point where you need to do your homework. Look very
closely at the program for which you want to build a successful
team for. Answer yourself the following questions:
1. What is the product or service that this program sells?
2. What main benefits does the product or service provide the
3. What makes the product or service better then those offered
by the competition?
4. How much does the product or service cost?
5. How does the products compensation plan work?
6. What is necessary to break even and get into profit?
You noticed that I mentioned everything related to money at the
end? Yes, I did order the above list by priority on purpose.
When you answer yourself those questions, keep always in mind to
answer to most elementary question everybody has... which is:
What is in it for me? Also often called WIIFM. Once you learn to
answer that question, you will be easily able to find your two
BTW... there is a shortcut to your homework assignment. :)
Ask your sponsor to answer the six questions above... then check
an confirm those answers are accurate and match your own opinion
about the program. This can save you time and strengthen the
relationship with your own sponsor as you work with him together
to answer them.
Tip: There are millions of programs out there on the net and
many people, including me, fall easily prey to start joining too
many at once. The grass always seems to look greener on the
other side. ;)
I live now by the following rule... Earn with two programs
(meaning: be in profit) before you even consider to join one new
one. And I recommend that you too do that.
About the Author:
Frank Bauer is the director of Add2it.com Marketing Pty Ltd
- Helping You Succeed Online, the co-founder of
ViralURL.com, ViralPLR.com, ViralinBox.com, ViralHosts.com
and since 1996 the publisher of the More4you Blogletter
To see how he can help you, visit his blot at: www.FrankBauer.name
Other services he founded are the Add2it Go-To System...
The Secret Weapon To Multiply Your Profits!
Reprint rights to this article are granted, as long as it is
not modified and the resources plus this signature remain