Search Engine Optimization is fast growing in popularity among businesses today. The reason for this is obvious: better online visibility and higher website ranking, which results in businesses growth and reputation building. This is a very effective tool that most businesses today inculcate as a crucial part of their marketing strategies. Many SEO service providers tend to offer a customized SEO package that caters to the need of specific businesses. However, if you are a business owner and want to target a specific geographical location or language region to boost your business growth, what are your options? Local Search Engine Optimization is one such tool that can help you do this. SEO packages help increase your visibility on a global scale, targeting every person using the World Wide Web. Whereas, Local Search Engine Optimization ensures that your website does well in the targeted area and has a better ranking in the search results of local search engines. This is a very important factor especially for small businesses that tend to compete with bigger brands to stay afloat locally by being more visible online.
What sort of business can benefit from Local SEO?
a. If you are business owner who wants to attract customers from a specific location, then you would want to consider Local SEO.
b. If you have a physical presence in a certain geographical location and want to make yourself more visible online, then Local SEO is what you need.
What is the difference between SEO and a Local SEO?
a. As briefly mentioned earlier, SEO packages tend to target all internet users globally. On the other hand, Local SEO is used to target a specific geographical area or language group.
b. The elements that apply for a SEO and Local SEO are mostly the same: on-page optimization, article submission services, link building and so on. However, Local SEO has certain distinctive elements associated with it:
• Mentioning the location in your title tag. People looking specifically for services in certain categories tend to search by location. Having the location mentioned in your title tag is very important for your ranking in local search engines.
• Creating and claiming a local profile is a very important factor in Local SEO. A local profile on Google is very important. It can also be done on other platforms like yahoo, Bing, etc. Local listing is what primarily shows up in a localized search result.
• Another important factor with Local SEO is to ensure that your citation is consistent. Citation is any place online that shows your company’s Name, Address and Phone number (NAP). This citation has to be in the same format as it appears in your local listing.
• Finally, you need a lot of reviews for your product or services. These reviews need to be high in quantity as well as quality to ensure better results in local ranking factors. It is always better to have good reviews highlighted, as it works well towards your brand reputation.
In this article, we have just considered a few things that you should know about Local SEO and how it can help you grow your business. If you would like to know more about it and would like to have an expert help you out with this, look for a good SEO provider who will guide you through all these nuances and take care of your SEO needs.
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