Language considerably impacts how people perceive value. Call
something a "booklet" and no one will wish to purchase it.
Call it a "pamphlet" and it sounds small and unimportant,
Maybe worth up to four or five dollars.
File an "ebook" and folks instinctively compare it to
tangible books and can pay no more than that which they'd pay for
something they are able to pick up in the bookstore. Really,
the magic price point for ebooks is just $8.95.
Contemplate these alternatives.
"Special report." In the business world, folks will spend
A great deal more money for timely business tips or
Education when it's called a "special report" than for an
"E book." A dollar per page is not unusual -- $4.00 or
$5.00 for four pages, $97 for 90 to 100 pages.
Writer already had impressive credentials, including $195 for
a 114-page report from usability guru Jakob Nielsen's business
and $945 for a 245-page report on Russia's aerospace
Business from Jane's, a well-known U.K. security and
international affairs information company.
"Guide." Contrary to what you might expect, packaging
Content in an old-fashioned three-ring binder or a copy-
shop coil binding, sent through the post can also increase
the perceived value of information, compared with "ebooks."
up-to-date, advanced professional knowledge not available in
bookstores, libraries or on the Web. Fantasy packaging may
even lower a manual's perceived worth for the reason that it counteracts
the implied exclusivity of this type of purchase.
"Course." Instead of calling the sections "chapters," strive
Presenting advice as
Educational content also increases its perceived worth,
because folks are accustomed to paying considerably more for
seminars and classes than for books. A writer I understand sells
as a $295 course. The price contains remarks from the
Educator on homework, which most purchasers don't get
About to submitting.
charged as much as $1,500 for a limited-enrollment seminar
consisting mainly of five e mailed lessons.
So before leaping on the "e-book" bandwagon, ponder the
About the Author:
Hello, dear friend! My name is Ken. I am pleased that I can unite to the entire globe. I live in Australia, in the south region. I dream to head to the various nations, to obtain acquainted with intriguing people.
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