A brand is something that sets you apart from your competition. As you are walking down the aisle in the store, you will see many brands of shampoos, laundry detergents, cosmetics, and the list goes on. Each product has a particular function, laundry soap is for cleaning laundry, shampoo to wash hair, but what sets them apart? Why do you choose on brand over the other? You have somehow developed a connection to a certain brand, either by their promotional methods, referral by someone you trust, you may have tried it and liked the results, or just curiosity. This is where branding comes into play for you. You are going to create a brand that sets you apart from the rest, something that will connect to the public, to those who will benefit from your product.

You want to create an impression that will last “forever” in the minds of your prospects. Take a closer look as you watch ads on TV, or that you hear on the radio, what angles are they taking to get your attention? Let me give you a few tips on how to use the same angles that the pros use.

When someone contacts your business by phone, what response to they get? Are they greeted by a generic voicemail asking them to leave a message, or are they greeted by a real person with a friendly voice, ready to help the caller with their request?

Do you have a niche slogan, something memorable and appealing, gaining the trust of your potential customer? Let me give you some examples.

* Melts in your mouth, not in your hands.
* Sometimes you feel like a nut, sometimes you don’t.
* Obey your thirst.
* It takes a licking and keeps on ticking.
* So easy a Caveman can do it.
* Good to the last drop.

As you read these slogans, did the product immediately come to your mind? As you can see, the product is not listed in any of these slogans, but you automatically associate the brand with the slogan. You want to create a slogan that will invoke the same connection, something that will be simple, but unforgettable. You want to evoke a special expectation of your product, and make your motto your magnetic signature.

On your website, you have an About Me page, what you put here will create the impression you are striving for in the mind of your reader. What do you want your prospect to know about you?

Are you hardworking, expert in your niche, honest, trustworthy, dependable, creative, successful, etc…? You want to create your about me page to be something that will be engraved in your customers mind, and this can’t be done just by claiming to have these traits. You need to tell short stories, share experiences, that will evoke the feelings of loyalty and trust. You are creating a brand for yourself in the mind of your prospects.

Take these tips and put them to work in your viral marketing strategy, you will be on your way to creating your own brand that will be as memorable as the ones you hear and never forget.

‘Whatever the mind can conceive and believe… it can achieve.’
Napoleon Hill, Think & Grow Rich

To your success,

Frank Bauer

Publisher of the More4you.ws Blogletter

Let’s start out by first explaining the definition of a “forum”.  Simply, a forum is a place online where you are free to discuss and participate in topics of interest.  There will be sections that will correspond to each topic.  You can join in on the listed topics, or start your own thread.

When you first join a forum, you will introduce yourself and the topics you are interested in.  There are so many advantages for your business to become involved with internet forums.  I will list a few of these advantages here, but remember, this is just a few reasons.

Advantage #1
Learning more about your particular interest. As you participate in a forum, you will begin to bond with the other members in your group. The members of that group will begin to trust you, expressing their doubts, fears, and questions about that topic. You may become the “expert” they are searching for, someone who is there to share valuable knowledge and information. You will also learn more by reading the questions and replies by other members.

Advantage #2
Method of increasing traffic to a website. You have just created a website, but you don’t have any traffic yet. How can forums help you create traffic? Not only will you create traffic to your website, but you will be doing it for free. When you sign up on a forum, you will have an option to create a signature, which will be automatically attached to each post you write. Your signature can include your website, which will be an automatic invitation to the forum members. If you have contributed something of value to the forum, then no only will your post be read, but your name and URL to your website.

Advantage #3
A chance to get to know others with similar interests. Face it, working online can become a pretty lonely business, since you don’t really interact with the public. Forums are a great way to make connections with fellow marketers, or those who have the same interests or passions. Share ideas with, create friendships, have the comfort of know that there are so many more that are in the same spot you are in. You no longer feel so alone in cyberspace.

Advantage #4
Backlinks are created, which affects your page ranking in a very positive way. Many marketers will exchange links with other sites which will increase the number of backlinks to their own site. As they exchange backlinks, they are boosting their page ranking as well as boosting search engine ranking. An example would be your signature which includes your website URL. With every post, you will get a backlink to your website. The more you post, the more backlinks you create.

Internet forums are a great way to enhance your viral marketing strategy. It may take a little more time, but worth every minute of it. Not only will you be creating traffic to your site, you will become an expert in your topic or niche. You will gain respect and trust of the other forum members, creating a positive reputation.

Another quick note, for those of you who are ready for an even bigger challenge, you can create your own internet forum. You don’t need to be a whiz kid or geek to do this. You can choose from several hosting sites that will help you. If you create your own forum, you are actually creating your own viral social network that will display your Adsense codes and banner. If you are ready to kick your viral marketing into high gear, then this may be your ticket.

‘Whatever the mind can conceive and believe… it can achieve.’
Napoleon Hill, Think & Grow Rich

To your success,

Frank Bauer

Publisher of the More4you.ws Blogletter

Article marketing is a very simple way to promote your website or product, and you can do it all for FREE! This “free” method of marketing can boost your sales, your sites, drive traffic, and therefore, increasing your income dramatically.

Articles have got to be the easiest and most productive way to promote a website, generating traffic and increase your earnings.

How to get started

You will begin by writing articles that are related to your website, then submit them to sites that allow free content. One of the sites mentioned previously is Ezine Articles.

How does an article boost traffic and increase your income?

Your articles on the free content sites will contain a link to your website. After your article is read, the reader may choose to learn more by clicking on your link. By having your articles on the free content sites, you are making your articles available to webmasters who may want to publish your article on their site. If your article is used on other sites, your link will be there to bring even more traffic to your site. The more articles you have on these sites, the more opportunities to get your links in front of the readers. The more links you have, the more traffic you will create. The major search engines put a lot of credence on the number of links coming into your websites, which determines how important that site is. The more links going into your site, the more important your website becomes to the search engines.

This traffic coming to your website via article marketing, will mean more potential customers. You may not have customers with every visit, they may browse this time, but come back again to see what you are offering another time. Some customers have a specific thing on mind, but unable to make a decision from all the choices online. Who knows, they may stumble across one of your articles, likes your content, goes to your website, and blown away by your promotions. Simple, huh!

Your website is not the only thing indexed by the search engines, but they also index every one of your published articles. Anything you write about regarding your sites topic will be indexed, allowing anyone searching for that topic, to see all the articles you have written. This really is a simple way to bring traffic to your site, just by publishing your articles with the help of the search engines.

Don’t think that article marketing will be a waste of your time, not when you can soon see your articles printed all over the internet.

‘Whatever the mind can conceive and believe… it can achieve.’
Napoleon Hill, Think & Grow Rich

To your success,

Frank Bauer

Publisher of the More4you.ws Blogletter

The Internet is continually evolving and changing for the better, and one of these major changes has been the use of videos and how they are used for marketing. Did you know that there are approximately 14.5 billion viewers on the web, which is about 97 videos per person, just here in the US. Wow, that is a lot of video watching, and an obvious market to tap into.

If you are going to use video marketing, what do you need to know? You have the option of making a sales, informational, or educational video. The word from top internet marketers is informational videos will outrank sales videos. People are looking for useful information, not necessarily to be sold on something. If the video gives them great information, they will continue to visit your site, which will then, increase your sales.

There are a few types of videos that will be very effective for your viral campaign. A simple way to get started is with a Slideshow – This is a simple video with pictures and titles, along with your voice over. This is a great way to get yourself noticed. Have a call to action in your video, which is vital to your business. Add your address, and or website at the end of your video, as you cannot include a link.

Don’t be intimidated by video marketing, you don’t need to be a Hollywood director in order to produce a good video. Matter of fact, it truly is very simple with all the programs available to help you. You don’t need a Hollywood production to get hits on your video, just some great information.

There are many of you who just don’t feel comfortable in writing articles to promote your site or product. If this is you, then video marketing will be a great medium for you to use. As you know, article marketing is based on keywords placed through out the article, but you can’t add keywords in a video. This is why you make sure your title has the right tags, then have some good information, and put it in one of the variety of programs available, and you are ready.

‘Whatever the mind can conceive and believe… it can achieve.’
Napoleon Hill, Think & Grow Rich

To your success,

Frank Bauer

Publisher of the More4you.ws Blogletter

1. E-books are so inexpensive to create and it takes so little time to set up.

If you have already written articles about the niche or topic you are promoting, simply combine these articles to create an informative E-book. Or, let’s say that writing isn’t your forte, all you need to do then is use rebrandable E-books written and produced by someone else.

All you need to do is search the web for “Re-brandable Ebooks”. You will find more than you need, giving you lots to choose from. Now that you have found an E-book, you will distribute them as a free gift for your subscribers or to visitors to your web site.

Hopefully, your E-book contains material that your readers will want to share with their family and friends, passing it along to them… and the process will continue down the line. As it is continually passed on to others… and you will be making money.

2. E-books have the capacity of reaching a massive audience

And for this reason, it is crucial that your E-book is not only informative, but also timely in the information, along with some humor, making it fun and exciting to read. It needs to something that is worth passing on, talked about, and remembered.

Everyone loves to know something that the rest of the world would like or need to know. If you create something that makes them look like they are “in the know”, they will pass on your information.

3. E-books are a great way to sell several products other than the targeted product

For example; if you are selling small kitchen appliances, your customers could also be interesting in E-books about how to use them, great recipes, such as this recipe book on how to make homemade ice-cream.

4. E-books are highly effective in building your brand and reputation

If you create a quality E-book, and it is passed along to others, your recommendation is implied with each new reader.

‘Whatever the mind can conceive and believe… it can achieve.’
Napoleon Hill, Think & Grow Rich

To your success,

Frank Bauer

Publisher of the More4you.ws Blogletter

I will list a few of the business applications that you need to take a look at, and hopefully put to good use.

Business and Self Promotion
Define Me: This application allows you to anonymously list words that defines you. These descriptive words will be displayed in a word cloud on your profile. This will allow others to take a closer look at who you are and what you offer.

GLPrint Business Cards: If you like to have a nice online business card, this is the app you need to create a flashy, one of a kind digital business card.

IEndorse: I am sure you know by now how valuable a good testimony is for your business, building the value and reputation. This app allows other Facebook users to endorse your company as well as find it through the IEndorse database.

My BusinessBlinkWeb: This allows you to create a widget that others can place on their profiles, and this widget promotes your business. You are basically advertising on the profiles of your friends and family.

Professional Profile: This is a great application as it creates a tab on your profile listing all your professional information, contacts, and activities. This is great if you want to divide your personal and work information.

Want to Promote A Blog?

Networked Blogs application: This will show up in your boxes tab or on your profile, displaying your blogs as well as those you like to read. This will promote your blogs as well as the blogs of others.

RSS Connect: You know how beneficial RSS Feeds are, and this way your RSS can be on your profile, or better yet, have its own tab on your profile.

Notes: This is a default application found on the right side of the profile page. You can add your RSS feed and keep tabs on your friend’s RSS feeds. Every time you update your blog, the article will will show up in your feed.

Need For Communication

Telephone: This is a great app that allows you to call your Facebook buddies for free. If you don’t feel like calling them, then send an instant message or leave a voice message. This technology is provided by babyTel, and is totally free.

SmartMessageCenter: This smart tool allows you to send a message to an individual or a bunch of messages to to groups of people, and you get a message back. This is great for gathering info and then organize it onto a single page. You can then export the message as a RSS, PDF, or XLS file.

Smart Phone: This app allows phone to phone communication, and adds some features for conference calling, all from your Facebook profile.

Voice Mail: You can have voice enable wall posts, voice messaging, and voice chat. You get to add the benefits of sound to your profile, or just allow someone to leave you a voice message.

The Power of Networking

Introductions: Need to introduce yourself but not sure how? This application will assist you in that.

SocialFly: This is a great tool to help you keep tabs of, manage, and set up reminders for your contact list. This can be used for personal or business contacts, or both.

My Linkedin Profile: Your Linkedin profile will be displayed as a badge on your Facebook profile.

Tag Biz Business Network: This puts a tag cloud on your profile with descriptive tags of your business and of your participating friends.

Workin’ It: This is a great way to get your work experience out in front of potential employers or clients, and will also gather recommendations from co-workers and friends.

Project Management and Collaboration

We all know how important collaboration is for any business, and there are a couple of Facebook applications that can help with that.

My Office: This is a virtual office that can get everyone on the project on the same page, allowing the sharing of documents, keeping track of tasks, and so much more.

Huddle by WorkSpaces: This app will allow you to share and store documents, collaborate on projects, make plans, and more.

Some other applications you may be interested in checking out are My Money; a online banking app that is great for a small business or individual. If you are looking to create your own, easy to remember Facebook address, you can do it with Memorable Web Address for Profile, Page or Group.

Facebook has really begun to shine in the business world, becoming a household and office name. You can pretty much run your business directly from your Facebook profile, how about that! You can collaborate, have conference calls, create documents, share apps, and keep track of all your contacts. You are in a new age where more and more options are available, and there will be many more yet to come.

‘Whatever the mind can conceive and believe… it can achieve.’
Napoleon Hill, Think & Grow Rich

To your success,

Frank Bauer

Publisher of the More4you.ws Blogletter

You have at your disposal, a very powerful marketing and sales tool and that is a Newsletter.  In this post I am going to give you some reasons why a Newsletter would be to your advantage and bring droves of traffic to your website.

1.  Trust and Authority Established

Creating a newsletter in your niche or topic, will establish you as a leader and an expert in the market or field of your industry.  When users go online for information, a product, or ideas, they want to go to someone that is knowledgeable in that area, an expert they can trust.

2. Ongoing Communication

Communication is extremely vital to keep the interest of your readers and to gain more of the market.  Through this communication, you are allowing the masses to see your business name, your products and services, and your brand or logo.  If they are impressed, have a question answered, feel that they can trust you as the field expert, then they will buy from you.

Communication is also another way to create a relationship with your customers, asking for their comments and feedback, what they are looking for, how you can improve your service.

3. Market Testing

If you have a new product or idea, this is a great place to test it.  You can offer a preview or survey of a new product. 

4. Rinse and Repeat

If you are familiar with the marketing and advertising industry, you will know that repetition is a big key to their success.  Do you usually buy something the first time you see it, a brand new company, brand new product?  No, you typically won’t buy anything until you are familiar with the product or service, you need to have that message sent to you over and over again before you can trust the company or product.

This is why you see the same commercial over and over, they want you to become familiar, comfortable with their company, the product, to become something that is as familiar to you as your own living room.  With a newsletter, you can send your message out over and over again, all without any hard sale tactics.

5. Special Offers

What a great place to provide special offers for your preferred customers and readers.  You are reinforcing your relationship with your readers, making it easier for them to buy from you, creating a loyalty as well greater trust.

6. Sell Ad Space

You can possibly create more income and revenue by selling advertising space in your newsletter once you have a well established reader base.

7. Create and Distribute With Little Expense

There are a huge number of creative software programs and email that make your newsletter inexpensive and easy to design and deliver.

8. Advertising in Detail

You want to promote your business, your product, your service, and you can do this extensively in your newsletter, whereas conventional methods can be a bit impractical.

9. Return and Repeat Customers

The most difficult sale to make is the first sale, as well as the most costly.  So, the money is in your repeat business, and when you can reach your customers after their first purchase, then you are increasing your odds of having them as a repeat customer.

10. Referrals, Referrals, Referrals!

Newsletters are a great way to ask your readers for referrals, creating a huge viral marketing campaign.

With the above tips in mind, remember that you are developing a relationship with your clients, you are not using your newsletter as a way to make a quick sale.  In time, your customers will be familiar with you and your product, have the trust needed to create more business, more sales.

Newsletter Writing Tips

• Articles need to be interesting and relate to your niche or market.
• Keep your email list private, do not under any circumstances, sell your list, you will immediately lose the trust of your customers.  Let your clients know that you will never sell your list.
• Always include your contact information
• Create a newsletter that is attractive. Send your newsletter out on a regular basis and on time.
• Keep it sweet and simple, easy to read.

‘Whatever the mind can conceive and believe… it can achieve.’
Napoleon Hill, Think & Grow Rich

To your success,

Frank Bauer

Publisher of the More4you.ws Blogletter

Now, let’s discuss how to make your article sell for you.  There is a very important part of article writing and that is the Resource Box, this is the “magic box” that will get your readers to your website.  This is where you will put a short bio and signature.  There are some key ingredients to your resource box and here they are:

• Name: Okay, you are thinking “duh, Frank… of course I know to put my name”.  Well, you would be astonished to know how may people do NOT include their name.  Your name and/or title is going to be the first thing you include in your resource box.
• Website Information: This needs to in a valid URL format for example:  http://viralurl.com/
• USP (Unique Selling Proposition): Here you will write a couple of sentences that will set your product or service apart from the others.  What makes you unique or special, why should they buy your product?
• Make the Sale: Now you have given them some great information, making them wanting a little more.  Now it is time to lead them to your website where you will then ASK for the Sale.

There are some other options that are great to include in your Resource Box, such as:

• Contact Information: This will be your business number or any other way that you can reached.  When you add this information, remember that your articles will be out there for a long time, you may not be able to change it so easily.
• Ezine Subscription: It is best to use a URL address rather than your email address for this.  You will be able to capture their email address and gain them as a reader, develop their trust in your service.
• Free Bonus: You can add a free report on your niche that will enhance your reputation as an expert on your topic.

While the things previously listed are great, you may want to avoid things such as including all your website listings.  You don’t want to have a bunch of websites that have no relevance to your article.  Keep the website that is related to your article only.  Also, avoid pitches for any products that have nothing to do with your product or service.

Also, your Resource Box should not be any larger than 20% of your entire article.  The article is the meat, and that is what your readers are looking for.  Your Resource Box is just the little extra for them to learn more about you and how to find more great information like they just read.Think of your article marketing strategy as “Give and Take”; You “Give” with your article and you “Take” with the Resource Box.

You are writing an article as your product advertising, a very inexpensive form of advertising I might add.  When you purchase advertising in any other form, you stop paying, the ad stops advertising.  Your article will be doing its job for years, selling your name, your product, all the while, creating more success for you.

It is vital that you know your product as well as your readers.  You have an audience and the more you know who they are, the more successful your articles will be.  Keywords are important to your article as well, know your keywords, include them 3 to 4 times throughout your article.

These are just a few things you need to know before you get started on your article marketing campaign.  If you know your subject, just write about it.  You don’t have to be a writer or a poet to do this.  Anyone can do it, you just need to begin.

‘Whatever the mind can conceive and believe… it can achieve.’
Napoleon Hill, Think & Grow Rich

To your success,

Frank Bauer

Owner of More4you.ws

1. Those that haven’t make money online before

2. Those that make money but not consistently

3. Those that knows and ARE making money online

I will be able to address each of them and why you’re in that level but first – let me share the secret of making real money online.

The first thing is to truly identify what you’re trying to achieve. I mean, is your plan is to make money in 24 hours, a week or 6 months later? Do you want to create an instant flux of income, part time income, passive income or to completely replace your job? How about this – do you just want to make money online, to own a business or to create a legacy like owning YouTube.com or some kind?

DUDE – KNOWING WHAT YOU’RE TRYING TO ACHIEVE WILL DETERMINE YOUR BUSINESS MODEL.

To stress my point, you can make money in 24 hours by selling some junk on eBay.com or email to your friends with affiliate link to buy a book from Amazon.com. But is that your goal? Or your goal is to make a million dollar online? Well, you can make a million with the right business model and you’ll also need understand the efforts needed to put in. But it is POSSIBLE; many have done that including me.

Next is knowing your market. Sounds like some cheesy advice you’ve heard everywhere- the difference here is, I know what I’m talking about. Say your ‘business model’ is to write your own ebook and sell it online. That’s great but what’s the topic and to who?

You can’t say, “My market is selling ebook”. That’s insane. Market, market, market.

Jeff Bezos of Amazon.com can say his market is selling all kinds of books online and he’s RIGHT. Most people don’t understand is that, there’s only ONE Jeff Bezos. He is the pioneer and market leader. If you are going to have a business selling books online, just ask yourself this- will you buy books from Amazon.com or some new site that you don’t know? Go figure.

Once you know these, then learn tactics and strategies. There’s a BIG myth that goes around saying that tactics are unimportant – you just need strategies. That’s like saying… to achieve goals, use ‘Laws of Attraction’ but you don’t need to know how to practice it.

Both are equally important.

Tactics are normally used for quick results and their effectiveness is subjected to change. They might work very effectively right now but 6 months down the road, they might not work anymore.

Strategies are more like principles that are set in stone but I’m not saying that they’ll never change.

A quick example – using popup is a strategy that is proven to generate more sales. But different types of pop ups will give you different results. Knowing which type pop up to use, where and when IS tactical.

Once you have the tactics and strategies in your hand, then it’s easy for you to determine what traffic source to use, what is your front-end income generator and so on.

Level one of marketers who don’t make money online is simply because they probably don’t know what they truly want (long term or short term income), don’t realize the importance of selecting a market or don’t have strategies and tactics.

Level two are normally those who are tactical. To have consistent income, you’ll need to be strategic and understand your business model.

Doing all of these correctly will ensure that you’ll experience a different level of success compare to where you’re today.

—

About the author:

Previously, Patric Chan conducted a 2-day workshop that attendees paid $3,997 to attend and the good news is, it’s now transformed into a 9-HOUR, 45-MINUTE course. In it, you’ll discover his 7 short and long term business models, killer tactics and business growth strategies.

Click here to get a copy of the Underground Marketing Lab audio course.

Everyone Loves Presents, that is exactly what your software will be.

Whether or not you know anything about programming, you can create your own freeware or shareware software, then distribute it on your website, your newsletter, or your blog.  I want to first go into the difference between Freeware and Shareware; freeware is just the way it sounds, free to download and use, but you can apply your own terms and conditions.  Shareware is is a software that can be downloaded and use for free, however, if they want full access to the software, they will have to pay for the registered version.

You may offer this shareware on your sites as well as on the sites of others which will include your web link, and therefore bringing traffic to your site.  If you have created a really awesome software, they will come to your site to see what else you have to offer and to say.  Your software can be offered as a trial version, a no frills freebie.  Remember, always include your ads, email, and of course, links to your website.

Have you seen freeware or shareware CD on the back of a book, or in a magazine?  Well, these publishers are getting their freeware from someone, might as well be you!

The Big Question:  How Do You Create Software?

You don’t need to be computer genius to create software, you just need to understand the process, then you can create anything.

1. You first want to have a creative idea, no idea, no software.

2. Find a quality developer after you have the proper documentation for your idea. A place I have personally used before to get desktop software developed is www.RentAcoder.com

3. Market your newly developed software.

You will now submit your product to the highest ranked directories and download sites.  This is something that is going to take time and effort on your part.  The alternate option, if you don’t have the time, is to hire someone to do it for you, there are many companies that offer this type of service.

Some of the advantages of shareware submission are:

• Greater visibility
• Back-linking increasing your popularity
• Traffic targeting
• Comprehensive feedback from the users allowing you to improve your software
• Software promotion

To submit your software successfully, you need to follow these steps:

• Develop a quality PAD file (Portable Application Description).
• Put it in the appropriate category.
• Make your site description inviting and exciting, you will need both a short and long version.
• Make any corrections before submission, no mistakes.
• Submit to as many directories and download sites as possible.
• Keep a record of the directories and sites your software is submitted.
• Submit any new or modified versions of your software, keeping your software up to date.
• Look at your traffic history and determine who your biggest customers are, and put your focus on them.

You are now another step closer to a very successful viral marketing campaign.  Keep going, you are bound for success.

‘Whatever the mind can conceive and believe… it can achieve.’
Napoleon Hill, Think & Grow Rich

To your success,

Frank Bauer

Owner of More4you.ws