Most businesses online don't. They treat their Web sites as places for people

How many times have you picked up a newspaper and seen other people making tons of cash from their Web Sites without working too hard? Here's how you can do it:

Take advantage of

Most affiliate networks think affiliates are completely dependent on them. They are dead wrong.

Smart affiliates know the game and adapt, becoming hybrid affiliates who sell their own products as well as products for others.

Paul Colligan decided that if the affiliate programs weren't g

What happens when a market tries to regulate itself? First, the extremists dominate the discussion. Sometimes, the market understands and adapts.

In the case of the Code of Conduct and Regulating Chaos, Part 1: Adware and the Affiliate Code of Conduct

Before reading, suspend your cynicism about the economy and the Internet. There's reason for optimism.

Most online marketers theorize how e-commerce should regulate itself. The affiliate industry is actually doing something about it and the challenges of adware.

With the recent re

Regulating the affiliate industry can be like herding cats. Although the two adware documents I wrote about in part one, the Publisher Code of Conduct and LinkShare's Addendum, are good first steps, clearly ther

When a market regulates itself, the players take action. In part two of this series, the affiliate networks discussed how they are attempting to regulate the industry. I asked the actual players -- adware compan

When's the Web slower than offline?

When mass emailers (many are top super affiliates) send messages -- or so it appears. Email is slower than snail mail delivery at some larger email houses that send millions of messages every day. Messages trickle through, one at a time. This holiday se

Let the flames begin. From the reaction to my previous column on spyware, you'd think I'd already sold out to adware companies or acknowledged the demise of affiliate programs.

I long ago embraced th