You may not consider everything you just read to be crucial
information about list building. But don't be surprised if
you find yourself recalling and using this very information
in the next few days.
1 Ad Swap Magic
Here is a little used technique you can implement to build
your mailing list for no additional cost.
I call it “using subscribers to make subscribers” like much
in the context of “using money to make money”.
This simple list building formula can be summed up in
two words: ad swap.
Generally, you trade advertisements with other eZine publishers,
preferably of the same mailing list size or bigger. You
broadcast the eZine publisher’s advertisement to your mailing
list while the eZine publisher endorses your ad to his list.
Yes, you are actually cross endorsing or cross promoting
each others offer to each of your mailing list.
Your advertisement’s goal should be to get as many subscribers
possible from the other eZine publisher’s mailing list to sign
up for yours.
The result: you grow your mailing list. This method does not
require money, which means it can be done for free. And the
return of subscribers? Infinite!
You only have to do this with one eZine publisher at least once,
because his subscribers who are also your subscribers can
now be followed up within the boundaries of your mailing list.
Perform ad swaps with as many eZine publishers as possible and
soon, you will have a huge mailing list of your own – built
free.
2 Building Your List with Give Away Ventures
With the awareness of the importance of list building, comes
a recent Internet Marketing trend which was started just a
couple of years ago for the mutual benefits of all Internet
Marketers and mailing list owners.
This method is more recognized as a “starting a Give Away venture”.
In a real sense, a Give Away event is much like a big time
version of ad swaps. In a nutshell, a group of mailing list
owners partner together and pool in their individual gifts in
one limited-time event.
Each participating partner contributes a gift to the event.
The gift can be a free product, membership pass or a product
he is already selling (if he is kind enough to offer into the event).
The participating partner prepares a Lead Capture Page where
he gives the gift in exchange for the subscriber’s email address.
In other words, in order for a visitor to download the digital
gift, he must opt in and subscribe to your mailing list.
When the gifts are pooled together into one event (site), every
partner will then endorse the Give Away event to their own
mailing lists.
The result: lots of visitors to one event as a collective effort
of several participating partners!
With so many visitors downloading gifts from one focused event,
it is a true win-win situation. This is because the visitors
get to download several free gifts for their own use and every
partner gets to build their own mailing list!
You can easily get notified about a Give Away event in the
making by communicating with other Internet Marketers often
or participating in Internet Marketing discussion and Joint
Venture boards.
Knowing enough about building list to make solid, informed
choices cuts down on the fear factor. If you apply what
you've just learned about building list, you should have
nothing to worry about.
About the Author:
Eugenijus Sakalauskas publisher "List Building Newsletter"
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Building Your List with Give Away Ventures-Ad Swap Magic
