In Selling 101 we learned about Open and Closed End Questions. Although Open Questions are better than Closed, there is a better and more effective way to gather information.
You see if we need to find out 5 to 10 things during Qualifying, it can end up sounding like a FBI interrogation with one Question after another. After all, Question have a tendency to pry, prod, and probe and can be very irritating.
Instead, the Super Stars use Instructional Statements. They are actually direct Orders however they come across as much more conversational and much less confrontational. Start using;
"Tell me about . . ." or
"Bring me up to date on . . ." or
"Share with me how . . ."
You’ll be pleasantly surprised to learn to both you and your Prospect will start to enjoy the Qualifying process a whole lot more, plus you’ll start gathering more and better information in order to be able to fill their needs.
About the Author:
Stan Billue, CSP has been called the most Ripped Off, Respected and Referred-to Sales Trainer alive. He's a recognized expert in Sales Training, Telemarketing, Motivation, Mentoring, Marketing and Copy Writing. He's been a student of successful Business Owners, top Sales Pros, and imaginative Entrepreneurs, an hour a day for 30 plus years and doubled his Income for 5 consecutive years selling on the Phone. Free Newsletter at www.StanBillue.com
The Ultimate in Qualifying
