Promote With Pop-ups

The Use of Pop Windows in Internet Marketing By Ray Mann

A few years ago, pop-up windows were all the rage in
Internet marketing. It seemed that every time one opened a
web page they would be bombarded with offers for this or
that. So much so that if you are unwise and don't have the
right kind of anti virus software then you will most
certainly be bombarded with the worst kind of pop-up's. It
had gotten to the point where surfing the Internet was
almost like playing a video game; when the ads would pop-up
one would try and close them out before another one came.
This is precisely why we have seen the decline in the use of
pop-up windows on the Internet today; surfers simply do not
even look at the pop-ups anymore. They close the windows out
before even reading the ad. Very often, a surfer will even
leave your site if there are too many pop-up ads. They
simply do not want the hassle of closing those windows while
trying to obtain the information that your site has to
offer. This information, while valuable, is not as valuable
as the surfers time. Studies have shown however, that even
with these set backs, pop-up windows are still an effective
method of Internet marketing.

Is there some way that pop-up windows can be less irritating
and still be effective? Yes! What if the pop ad were seen
upon exiting your site instead of entering? This would allow
the surfer to obtain the information that they need from
your site, feeling that they were able to come and go
quickly without being hassled by other ads and offers all
the while making the surfer happy. This is obviously far
less intrusive than the kind that appears uninvited at the
start of the persons website request. You have left the
surfer with a positive attitude and therefore are more
likely to respond to the pop advertisement. This is being
accomplished more and more by using what is being called
pop-under windows. When the surfer comes to your site, the
ad is opened discretely behind the your web page. Then, upon
leaving your site, after obtaining all the information that
they need , will see the ad and therefore be more likely to
respond. Since the surfer has the information, he has
achieved his objective and is now open to do other things;
ideally respond to the pop under advertisement.

Not all pop-windows are created equally. There are some
things that you can do to make your pop-windows, whether
pop-up or pop-under more effective. The pop-window should be
easy to "escape" from. If the surfer does not want to see
the add, but has a hard time closing it out, they will
likely become frustrated and could leave your site all
together. You should either use a button that will allow
the surfer to close the window or be sure that the "x" is
easily visible. When you have links to other pages they
should always open in a new window this will keep the
visitor on your site when they close the new window. Another
good idea is to use a script that utilizes cookies. Cookie
will prevent pop-windows from overloading the surfer since
you can decide the frequency of the pop-windows, rather than
each time a page is opened. Also be sure that there is no
more than one pop-window per page.

When creating a pop-window, you will be asked to fill out a
short information form, select the length of cookies, and
choose the layout of the pop-window. When choosing the
design of the pop-window, you can increase the effectiveness
by creating a large headline that includes benefits that
will be most appealing to the customer. This is the same as
if you were to write an add or Google Adwords the headline
is the most important part. You should also consider using
incentives and lastly do not ask the customer to read a long
and drawn out advertisement. Keep the message simple yet
powerful and your pop-ads will be sure to generate profits
for your site. About the author:

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About the Author:
Ray Mann has been helping marketers since 2004 Discover How to Make Money 6 Income Streams Website Setup FREE Visit=> Work Frome Home!