Information Marketing is a great business and for good reason. With an information marketing business it is easy to generate millions of dollars with some simple websites and solid marketing. Examples of successful information marketers come in all shapes and sizes - from sole practitioners like Yanik Silver to major media corporations like The Wall Street Journal and Amazon.com.
Information comes in many forms – ebooks, newsletters, websites, CDs, videos, podcasts, and teleseminars, just to name a few. The one thing all of these have in common is that you are generating information and someone is paying you for that information. With these two ingredients, you are instantly in the information marketing business.
Here are 8 quick reasons why information marketing is a great business:
No competition. Your expertise is just that – your expertise. No one sees topics and presents the material the way you do. While there may not be any totally untapped market niches, there is no one else doing things the way you would.
Huge profit margins. Information costs very little to produce and can be sold for several times the cost of production.
Do the work once and get paid over and over and over. Information can be static or updated regularly that’s up to you but the bottom line is that you can create the information and continue to generate revenue from it. For example, Yanik Silver’s first e-book, Instant Sales Letters, published in 2000 has generated $200,000 per year and he hasn’t changed the document for six years.
Work from anywhere you want – because the information is largely generated from the space between your ears you can do this anywhere, anytime. As long as you can have an Internet connection you can work.
Business works on autopilot. When setting up the business you need to plan for how you will handle all the back-office functions such as fulfillment company, transaction processing, customer relations etc. Once these functions are developed and up and running they can essentially work on autopilot coordinating many of these administrative functions for you.
No need for employees. Because so many of the administrative functions can be outsourced, information marketing is a great business for a sole practitioner or a couple. There is no need to hire employees and invest in capital equipment.
Very low start-up costs. An information business can get started with as little as a couple hundred bucks and your time. While your time is extremely valuable and should be counted, the capital needed to start an information marketing business is very minimal, which makes it an easy
Quick to start the business. With just one information product, you can start an information marketing business very quickly with a simple 2-page website to sell and market products and then you can grow the business from there.
When starting an information marketing business, you need to develop the content, a marketing strategy and then continually think of other products and even derivative products from your existing material to expand your product line. With effort, patience and marketing savvy you will quickly find yourself lapping up success as an information marketer.
About the Author:
After more than 25 years in the executive suite of three Fortune 500 companies, Lynn has joined the ranks of
Internet Marketing by co-founding the Internet Master Series. The Internet Masters Series presents the brightest and most successful minds in Internet Marketing. To learn more visit www.InternetMasterSeries.com.html
The ingredients of information marketing business
