Every bride wants her wedding to be unique, so she will go to great lengths to make sure her dress is an original and her centerpieces are unlike any she has ever seen.
But what about her wedding invitations? Brides are continually searching for quality wedding invitations that have an original theme and aren’t generic.
Carlson Craft and Birchcraft are considered the Wal-Mart of wedding invitations and every bridal shop and wedding invitation site seems to be an affiliate. However, new wedding invitation sites are entering the market and they seem to be becoming Carlson Craft and Birchcrafts’ worst nightmare even with little or no affiliates.
VegasWedlockInvitations.com is an example of this. VegasWedlock Invitations sells
Las Vegas Wedding Invitations and the owners were practically bombarded with desperate brides before their site even went live.
Simply put, these brides didn’t order from Carlson Craft and Birchcraft because their wedding invitations were too generic. These brides were getting married in Las Vegas and wanted Las Vegas themed wedding invitations. Even though Carlson Craft and Birchcraft have a few Las Vegas wedding invitation choices, brides told VegasWedlock that Carlson Craft and Birchcrafts’ Las Vegas themed wedding invitations were were “cheesy” and too general.
VegasWedlock Invitations have taken the term “gniche wedding invitations” seriously. Not only do they have the largest selections of Las Vegas wedding invitations in the world, but they go the extra mile and create Las Vegas themed wedding invitations for nearly every wedding location on the strip, including the Little White Wedding Chapel.
While searches for general wedding invitations is still popular, over 200,000 searches per month, gniche wedding invitation searches are quickly gaining speed. The term “Las Vegas wedding invitation” alone has over 2,000 searches per month. The term “Beach wedding invitation” has over 6,000 searches per month. These might not seem like a lot, but when Carlson Craft and Birchcraft only have half a dozen invitations to accommodate these searches, brides are craving a gniche site with more variety in their specific area. These are just two search terms out of the thousands of gniche wedding invitation sites out there. Every state in the United States has nearly 200 brides searching per month for wedding invitations related to their home towns.
The owners of VegasWedlock will soon be starting another site for Beach invitations and will move onto other gniche areas in order to satisfy brides’ tastes for more specifics.
To view VegasWedlock’s
Las Vegas Wedding Invitations, go to their site at
http://www.vegaswedlock.com.
About the Author:
Renae C. Judkins
Gniche Wedding Invitation Sites Taking Over Wedding Invitation Market
