Promoting your internet business can be done in hundreds of ways, some of which are more effective, some less so. Others can be total flops. But what matters at the end of the day is simply this: RESULTS…RESULTS…RESULTS. All your efforts should be geared to this one goal alone: Results that put money in your wallet.
So what really works?
1. People just cannot resist…FREE! Yes, FREE!
Imagine: You are out shopping for perfume. You pass the cheese counter. A gorgeous lady offers sample tastings of smelly, bluey Gorgonzola. You hate cheese, it gives you eczema. But you take some all the same – maybe not to eat, but take it anyway as it is free. Lesson: People just love… FREE! If it is free, people will take it. Send out free newsletters; offer a free trial period/services/information. Tease your potential customers, for example, with FREE PC reports or PC scans. After running these free services, alert the customer of problems (potential and existing) on their credit record or PC. Then show them what it is, or repair the problem for a fee. This can be an effective way to get information to your potential customers, create sales or to generate traffic to your site.
2. Turn KNOWLEDGE into traffic to your site.
You will probably be an expert on your product/ business. Leverage this expertise by writing articles and publishing them in an ezine or an article information site. The most effective way is to give away your articles for – FREE! In return, ask the publisher for authorization to include a byline. A byline is a very short summary of the author, his credentials and website. Your byline is a way to claim a ‘visible’ place, a niche on the world wide web for you/your business. With time, readers will come to regard you as an expert in your area of specialization. The logical progress and outcome will be trust in your site as a source of credible information.
3. Click-Click-Click to riches
Some search engines allow the purchase of website rankings.This is an excellent, inexpensive and effective online marketing technique. With Pay-Per-Click programs, you choose keywords that are relevant to your site, and determine yourself the bid prices for each keyword/s. When surfers enter these words, your site will appear with other sites bidding the same words. Higher price bid words rank the site higher in the list. You are only billed for that click if the surfer chooses to view your site. Many Pay-Per-Click programs offer other benefits such as updated lists of commonly used keywords.
4. In the Real World, we live…OffLine
You business may be online, but…remember that in the real world, everything else is offline. Utilise the myriad media advertising available: Newspapers, magazines, the radio, the television. Send out press releases to distribute your information to thousands of people across the country you live in.
5. Net-keting
We are not islands unto ourselves. Many online entrepreneurs share similar marketing ideas as you. Networking with these people via link-exchanges and customer referrals could bring exponential growth to your online business. However, caution must be exercised in the choice of a networking partner: everything that you recommend is a reflection of yourself/your business, hence you owe it to yourself to do due diligence and ascertain that your networking partner is reputable.
About the Author:
Helen Chow
ND, Dip. Herb., B. Sc.
Entrepreneur, Naturopath, Herbalist, Internet Home Business Entrepreneur
I am involved in Healthy Fusion Cuisine, Naturopathy, Herbalism, Astrology, Travel, Writing and Internet Marketing
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