Everyone is concerned about their Google rankings. An
algorithm change or an update can often leave many a
webmaster in tears.
However, I often like to sneak in through the back door.
So today I’m going to reveal to you some of my Google
secrets, because Google's Lab is much larger than you
think.
Google Video
Google Video allows you to have your very own tv
show on one of the largest search engines on the internet.
This is a form of multimedia that is certainly gaining
popularity online. Right now Google Video is in a growth
stage and it’s one of the perfect times to get in and be
one of the first to brand yourself in a particular market.
Videos are also a great selling point if you have a product
that can be demonstrated. With Google video, you can now
have your very own infomercial indexed in the search
engines. Of course, you’ll want to provide some great
content too. To check out this new technology, go to
http://video.google.com
Google Base
Google Base was launched in November of 2005. Google base
describes itself as “a place where you can add all types of
information that we’ll host and make searchable online”.
Now, if that isn’t a webmaster’s dream, I don’t know what
is.
Your item could be almost anything: your products, research
papers, articles, press releases, etc. You can describe all
of your items so that you can zone in on your targeted
visitor.
Anyone with a Google account can use this service, so why
not give it a try. Google base is the perfect way to get an
additional audience for your content. To find out more about
Google Base, visit
http://base.google.com/base/about.html
Google Local
Getting your products into Google local can put your
items in front of some serious buyers. People often go to
Google Local looking for a specific item or service in a
particular geographic area. So, if you own a small
business, Google Local is the perfect opportunity to
increase your reach without spending lots of advertising
dollars.
Now, onto a section of Google that you certainly
won’t want to miss out on.
Google Blog Search
This is one of the best ways to get some additional listings
in Google. If you have a website, why not start a blog. By
starting a blog, you can tap into a variety of blog search
engines, including Google Blog search. This area of marketing
is largely untapped, so it is the perfect time to get your
particular niche grounded in these specialty search
engines.
To get your blog listed you simply need to ping
an updating service such as weblogs.com. It’s as simple as
that. If you are using Wordpress, you can set it up to
where your blog pings the major services every time you
make a post.
You can even have multiple listings in the Google Blog
Search because they list specific posts as well as entire
blogs.
Google News
Want to get your article and even your picture into Google
News? Well, it’s really not that hard. The first step is to
go to www.americanchronicle.com, scroll down to the very
bottom of the page and click on the link that says
“submit work”. From there you can sign up to be a contributor.
If accepted as a contributor, you will then be able to submit
articles along with your picture. Many of their articles
are syndicated on Google News and will be available to the
millions of searchers who go to Google News each and every
day.
If you are looking to get your press release into
Google News, that is simple as well. All you have to do is
submit your press release to prleap.com. Using these
techniques, you can get into Google News 100% free, while
many other webmasters are paying to do so.
Now that you know about the many faces of Google, you will
be able to use these tactics to your advantage.
You see, there are so many people who just don’t put in the
extra effort required to get exceptional results. Luckily
for you, this puts you at a great advantage over many of
the webmasters online today.
About the Author:
Kim Roach is the hip marketing gal at http://www.unleashthetraffic.com/traffic.html , where you can learn exactly how she increases her
targeted web site traffic using techniques she acquired straight from the trenches.