They surround you each and every day from the back of your Corn Flakes box
in the morning to the merchandising displays at the local store. Marketing is
about creating a need, making customers realize that they want to purchase
the products or services on offer. Job-hunting is about the same thing.
Candidates must make employers want to hire them. The reality is that
employers do not enjoy recruitment. It is a costly and time consuming
business and they would rather manage with the resources they have than
continuously add to their workforce. Adding to the workforce means extra
wages, increased management costs and additional benefits. If a manager
could use one employee to fulfill two roles they would happily do so.
Therefore, when forced into a recruitment situation employers want to feel
confident that they are securing the services of individuals who can grow and
add value to the organization.

As a job seeking hopeful, it is your job to create a need in your prospective
employer. You must make them feel that they cannot actually manage
without securing your services. It is far more important to create a need than
simply be hired to a role. Being hired means that you go into your new role on
an employer's terms. Creating a need means you can set your own. The
greater the need, the greater the rewards for you to benefit from. By
convincing a hiring manager that you will prove a valuable asset you can
significantly increase your worth and secure a higher salary and benefits than
you dreamed possible.

It is at this point that marketing principles come into play. Creating a resume is
one of the most important tasks any job seeker has to complete. Quantifying
accomplishments and demonstrating achievements is not something that
comes naturally to most people. As with most people, candidates feel
reluctant to brag or boast and downplay their successes. A serious candidate
who wants to achieve a successful outcome in their job search is all too aware
of an employer's requirements. Serious candidates understand and
acknowledge that employers want to hire highly motivated employees who
can work on their own initiative and deliver successful results time and again.
In actual fact it is this consistency that proves the key when forcing an
employer to make a decision.

Candidates who use their resume as a forum to demonstrate a consistent
record of success and achievement understand the principles of marketing. A
candidate who can make an employer sit up and take note of their abilities
and make them want to meet them is firmly on the road to success. There is
little point in relaying trivial information or detailing the aspects of a role that an
employer assumes the candidate is capable of in any case. Employers and
hiring managers want to see candidates at a level above that. They need
employees who can work at the next level and deliver results time and again.

Before creating a resume, it is vital that candidates take their time to review
their careers in depth. Think about every role, focus on specific challenges or
objectives that were set and achieved. Focus on targets that were beaten and
acknowledge personal accolades, honors and awards that sets the candidate
apart from the competition. By demonstrating how previous employers
viewed your employment and recognized your individual successes, you can
ensure that hiring managers seriously consider your resume and call you for
interview.

Given the increasingly demanding and challenging work environments of
today, employers expect that employees can work with a minimum of
supervision and make sound decisions in the face of trying situations. They
don't want to hire followers who need to be led by management and who
prove themselves incapable of making any decisions. Employers want to hire
serious candidates who will assume the mantle of leadership and work
collaboratively with their colleagues to achieve overall company success.
They want unselfish people who understand the value of teamwork and
cooperation.

You may wonder how it's possible to demonstrate all these qualities within a
two-page document. The simple truth is that if you focus completely on
creating a need and meeting an employers expectations, you will be in a
position to create a strong resume that markets your candidacy effectively.
Understanding an employer's needs means that you are halfway to securing
your position. Proving yourself capable of meeting those needs will ensure
your success.

Your resume is a vital tool in your job search arsenal. It is critical to your
career success that you create a resume demonstrating your achievements
and enhancing your profile. You must make employers decide that you are a
candidate to be viewed seriously. You need to make the decision for them
and ensure that the call to interview is inevitable, a foregone conclusion from
the time you submit your resume.

If you wish to be hired to the position of your choice and secure the career that
you value, creating a marketing document is an absolute imperative.
Understand how the principles of marketing can be applied to your resume.
Learn from professional marketers and follow their philosophies to create a
document that increases your chances of success.


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About the Author:
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