Copyright © Shaun R. Fawcett
This is another in my series of articles that explain the Online Publishing Model (OPM) and how small-time authors and/or self-publishers can use the OPM as a more lucrative alternative to the often archaic and dysfunctional traditional book publishing model. In short, using the OPM you'll make more book sales and you’ll net more profits, faster.
Typically, you will create your book/ebook in a source word processing program such as MS-Word or WordPerfect. Once you have converted it into PDF format you’ll be ready to start selling it via the three primary channels that make up the Online Publishing Model: 1. Sales-Mini-Sites, 2. Digital Download Distributors, 3. Print-On-Demand (POD) Distributors.
This article explains the numerous benefits of using the Online Publishing model (OPM).
Frankly, after my frustrating and disappointing experiences using the traditional book publishing model, I was truly blown away when I discovered the many benefits of the Online Publishing Model. I was thrilled to discover that there actually IS an alternative that will allow me to write and publish books and ebooks for a living.
BENEFITS OF ONLINE PUBLISHING MODEL
As I state on the Web site for the Instant Book Writing Kit, the benefits of the Online Publishing Model are numerous and compelling, Here are a dozen of them:
You'll Make More Money
Instead of getting a paltry 3% to 35%, you'll get somewhere between 60% and 90% of your cover price, depending on which of the three channels you're using.
You Can Charge More
People are willing to pay more if they can get the information they are looking for almost immediately. Higher prices = more profits for you.
You'll Get Paid Sooner
Many online payment processors will pay you within two weeks of making a sale. On the other hand, traditional publishers and distributors will make you wait 90 to 120 days for payment.
Your Costs Will Be Lower
With the online publishing model your up-front costs will be significantly lower than if you self-publish the traditional way.
You Won't Have "Returns"
You can choose to NOT accept "returns". Unlike the traditional publishing model, all sales under the OPM will be final with minimal refunds. Returned "over-orders" will be a thing of the past.
Your Sales Will Be On Automatic Pilot
Once you have your Web site up and running and your files uploaded to the digital fulfillment and POD distributors, your ebooks/books will be selling automatically with little or no intervention by you.
You'll Be In Charge
You'll be in control of almost all aspects of the publishing and distribution of your book/ebook. You can publish or revise when you like. No more jumping to somebody else's timetable.
You'll Have No Inventory
You won't have to keep track of an inventory and worry about shipping, storage, and damage hassles and costs. You'll be completely inventory free.
Order Fulfillment Will Be History
With the OPM, your digital and POD distributors will handle the logistics and expense of shipping and handling for you. Any website downloads will be automatic.
You Can Revise Whenever You Like
Using online publishing channels you will have the freedom to make revisions to your books/ebooks whenever you like. You just update your book/ebook and post the new version at your convenience.
You Can Add Special Features
You can add value to your ebook by adding links to multi-media features and other hyper-linked bonuses.
You'll Have Direct Access To Your Data
Dealing with online fulfillment houses and distributors you'll have direct online access to current sales and earnings data.
BOTTOM LINE ON OPM
When I realized the full power of the online publishing model I truly was astounded! Discovering this new publishing model hit me like a breath of fresh air.
After all, using the conventional book publishing model, I had spent more than two years banging my head against the wall in frustration -- getting nowhere and going broke fast.
That's when I decided I had to find a better way. So I spent the following two years looking for a way to sidestep the traditional publishing model. It took literally thousands of hours and thousands of dollars, but in the end it was worth it because I did find a better way - the Online Publishing Model - the benefits of which are described above.
Eventually I managed to write it all down in my Instant Book Writing Kit for the express purpose of sharing my Online Publishing Model with anyone who is interested in writing a book/ebook and wants to make some decent money publishing and marketing it online. By creating that book I wanted to make sure that other small-time authors and self publishers wouldn't have to go through all of the trial-and-error aggravation and expense that I did. My goal was to create a turnkey, paint-by-number blueprint, that any aspiring author and/or self-publisher could easily implement and duplicate what I have done. I believe I've done just that.
So, if you are a small-time author and/or publisher you owe it to yourself to look into the Online Publishing Model before you write and/or publish that next book or ebook.
About the Author:
Shaun Fawcett is the author of numerous “how-to” books on everyday practical writing help. He also writes about how to create and publish books and ebooks. His popular book that explains how to implement the Online Publishing Model can be found at: http://InstantBookWritingKit.com
Online Book Publishing: The Many Benefits of the OPM
