It is well know for every professional SEO that link building is the key to obtaining a successful search engine ranking. Conventional SEO wisdom is telling that more links pointing to a website are giving it more of a chance to be noticed by the search engines and populating their index.
Have we forgotten the websites main mission: present ideas, services, products, institution, educate people and improve our life daily? Is the keywords frequency affecting the website’s content quality? Not at all.
SEO techniques are only bringing in the first pages of the search engines results, which are the best sites that are able to give relevant and useful information using honest and appropriate techniques. Links are not hurting the site relevance. They must only make the site’s popularity grow to reflect its qualities.
But we cannot ask if the sophisticated and sometimes irrelevant SEO techniques are damaging the Internet's main qualities. Unscrupulous link building methods can have an uncertain effect on search engine algorithms.
Search engines have sometimes responded favorably to link building techniques, which means creating inbound links is now a good possibility to increase the website's Page Rank. But building inbound links must not become a sport, giving a frivol aspect to search engine's efforts to rank websites.
The desire to improve the pages' rank is generating link farms, spam techniques, duplicate web sites content, and keyword generated link pages. All are trying to trick search engines to obtain high ranks with any price. Google is well aware of this, which is why a website will be penalized for doing so.
Is link building damaging the entire Internet? Is it ruining its main function? Google, Yahoo and even MSN are trying now to give the right place to every SEO technique. Many sites have high ranks without link techniques or with very few links. But these links are very high quality. SEO must be building more than just simple inbound links.
Why so many problems about the link building role? Unscrupulous link builders may contribute to the poor quality of search results, and this can seriously affect the whole Internet relevance.
These fears are concerning the fact that there is only a matter of time before search engines will reduce substantially the place they are giving now to inbound links' number and quality.
Some search engine optimizers are making a substantial effort to have inbounded links form high classified web sites. This is why their sites are always high ranked, and this is the way to maintain high positions without web site content relevance, style, high quality or information relevance.
To start getting high quality links to your site, you may want to try joining a linking directory. Here you are able to check your backlinks to make sure the other sites are linking back to you. Google and other search engines do not favor a site that has hundreds of links with no backlinks. A great directory to join is:
o http://www.MyLinkMachine.com
Another method of linking is to submit articles to article directories. I'm sure you're wondering what article writing has to do with linking. It is very important because you can include your own link to your website in the article. If someone is interested in your article and they want to find out more, they will click on your link. A great resource you may want to try is:
o http://www.MyContentBuilder.com
You may think it is a hassle to submit your articles to the hundreds of directories out there. There is an easier solution, which is an automatic article submitter. It submits your articles for you in only a half hour. To watch a video on this great resource, go to:
o http://1trac.com/dt/t/Article_Submitter_Video.php
About the Author:
Who is Allyn Cutts, and why should you care?
Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. You can learn more about Allyn Cutts at http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.
Inbound Link Relevance
